Launched in June 2015, Althea Korea is your one-stop beauty destination that provides the latest Korean beauty products, trends, and lifestyles to the world. With a vision to utilize the digital revolution and to introduce the world to the wonders of K-beauty, Althea has since grown to become a platform with millions of fans across the world.

Named after the national flower of Korea, Althea truly represents the beauty of Korea. As the world's first hybrid CBT (Cross-Border-Trading) system, Althea is the first e-commerce company to have sourcing capabilities based in Korea and all customer-interfacing activities localized. Passing the savings back to customers, eliminating middlemen, and making the K-beauty shopping experience super easy and convenient!

Althea's 4 Promises to Customers
Shipping directly to over 200 countries including the US, Singapore, Malaysia, Philippines, Indonesia, Thailand, and Taiwan, the journey of K-beauty from Korea to the world is a long one. A lot of care and effort goes into ensuring our pink boxes reach your doorsteps, as we strive to bring our customers the best of Korea.

💓 Althea gives flat rate shipping with min. order for the following countries!

Shipped direct from Korea, we have managed to keep our prices and shipping low while subsidizing free shipping for many years until now. In these pandemic times, we made the tough decision to introduce flat-rate shipping instead of free shipping to cope with the rising costs of international shipping. This would still be at a low rate: 
Althea Malaysia: RM5 (WM) / RM15 (EM) for orders above RM99
Althea Philippines: P60 for orders above P1,500
Althea USA/Global: USD4 for orders above USD50
Other Countries: Shipping rates apply
Althea Singapore enjoys free shipping for orders above S$29

Free Shipping for big spenders!
As of May 2022, free shipping is back for customers in Malaysia and the Philippines who shop big! How big? Check out the below:
Althea Malaysia: Orders above RM190 (WM) / RM210 (EM) 
Althea Philippines: Orders above P2,900
For orders below the minimum order, shipping will be calculated at checkout. We ask for your kind understanding, love, and support to continue shopping on Althea. For more information, please do not hesitate to reach out to us here or at 

* At the checkout page, select your country to see shipping availability and rate.
After placing an order on Althea, you will receive an order confirmation e-mail from Althea. Our fulfillment center in Seoul will then begin to pick and pack your order into Althea Box/Althea Air so your order will arrive safely and in good condition to you.

🎁All orders are subject to a handling period before they are dispatched. 95% of orders leave the warehouse within 5 business days of payment (excluding weekends and public holidays). In case when we do not have something in stock, you will be refunded and notified through email.
The logistics company will pick up your order from Althea and head to Korea Airport. You will receive a tracking notification e-mail from Althea alerting you that your order has been assigned a tracking number. At this stage, you will notice your order status as "fulfilled" meaning your order has been processed.
You may check the status of your parcel through the tracking number on your order history to see where it would be. Do be patient at this stage as your parcel could still be in transit or undergoing customs and security checks before it can leave for the local delivery hub. 

Once it arrived at your local delivery hub, it will be assigned to a local delivery company and be on its way to you! After receiving your order, your order status in your account will be updated as "successful/completed".

"Unsuccessful Delivery" or "Failed Delivery" may mean delivery is affected by unforeseen /uncontrolled factors such as the weather, traffic, holidays, or pandemic.  Please allow the courier to attempt delivery again soon.
The entire Althea Journey takes up to 15 working days from Korea (excluding weekends/public holidays). However, for the USA / Global here are the estimated delivery days:
a) Express Mail Service (EMS) : 3 - 7 business days
b) Registered Airmail: 10 - 30 business days
Other countries (EMS/Registered Airmail)
Shipping estimation will be reflected at the checkout page depending on the shipping method you chose. During pandemic times, slight delays may occur due to stricter customs clearance and checks.

🚨 Please note delays may be affected by customs clearance and/or uncontrollable factors such as during a pandemic, weather, and public holidays.

💓We hope you have enjoyed the Althea Journey with us. Should you encounter any issues during the journey, kindly reach out to us on social media (FB/IG). If you did not receive your order after 15 working days or if you are unhappy with your order, do reach out to the customer service team at and they will assist you within 48 business hours.
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