At Althea Korea, it is important to us that you are 100% happy with your purchase. Our Best Price Guarantee policy means you always get the best price. We often get asked: "Why are your products so affordable? or cheap? Do you sell authentic products? Are those expiring soon?".
Althea is your gateway to Korean beauty, and as the world's first hybrid CBT (Cross-Border-Trading) system, Althea is the first e-commerce company to have sourcing capabilities based in Korea. This means that we eliminate middlemen and pass the savings back to our customers!

From Korea to You
How It Works
Best Price Guarantee
As the world's first hybrid CBT (Cross-Border-Trading) system, we work directly with brands and ship to your doorstep. That is how we can provide incomparable prices to our customers around the globe!
We take great care to ensure our prices are competitive. Our Best Price Guarantee Policy is simple: we regularly check what is happening in the market to offer you the lowest price possible. However, if you happen to find a lower price (not promotional/sale price) from official retailers within 24 hours of your purchase, Althea will match the lower price and credit you the difference back! Terms and conditions apply. Our help team will verify if it's legit!

1. Make a purchase 
2. Should you find a lower price after your purchase within 24 hours, report the lower price (with link & screenshot) to
3. Althea will verify it 
4. Price match! 
Flat Rate Shipping with min purchase
Shipped direct from Korea, we have managed to keep our prices and shipping low while subsidizing free shipping for many years until now. Unfortunately, during the pandemic, we had to introduce a flat-rate shipping plan to cope with the rising costs of international shipping from Korea.

This would still be at a low rate:
Althea Malaysia: RM5 (WM) / RM15 (EM) for orders above RM99
Althea Philippines: P60 for orders above P1,500
Althea USA/Global: USD4 for orders above USD50

*Althea Singapore remains unchanged with free shipping for orders above S$29.
Free Shipping for big spenders!
As of May 2022, free shipping is back for customers in Malaysia and the Philippines who shop big! How big? Check out the below:

Althea Malaysia: Orders above RM190 (WM) / RM210 (EM) 
Althea Philippines: Orders above P2,900
Thank you for your kind understanding, love, and support to continue shopping on Althea. For more information, please do not hesitate to reach out to us here or at
Authenticity Guarantee
We know affordability, and cheap prices are normally associated with either fake, defective, or near-expiry products. Do not fret as all products sold on Althea Korea are 100% authentic, backed up by our 200% authenticity guarantee. We only source our products from the exact distributors who supply to the major chain stores in Korea!
 We would like to advise that product packaging does go through renewals periodically - some drastic, some minor. They also differ based on the factory that produces them and their distribution channels. Usually, no two batches of products are same. The printing, mold, fonts, colors will slightly deviate as equipment is replaced for the next batch of mass production. If ever you are not satisfied with your purchase, kindly email your concern and photographs to our Help Team at for clarification/investigation. Terms and conditions apply.
30-Days Return Guarantee
If you are not happy with your purchase (be it damaged while in transit/you do not trust it/etc.) you can always contact our customer service team at and quote for the 30-days return guarantee, no questions asked! Our help team will assist you to make a return on this. Terms and conditions apply.
We hope you have found the answers to your question! Happy shopping on Althea. Should you encounter any issues during the journey, kindly reach out to us on social media (FB/IG) or via email at Our customer service team will assist you within 48 business hours.
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