Aritaum creates a safe space for those looking to explore and experiment with beauty. With an almost "big sister" persona, Aritaum makes products that are comforting but push you just enough out of your comfort zone to give you an edge. With a number of ranges under them including MODI Nails and Mono Eyes, it's not hard to see how this brand has made itself globally known, leaving its mark in over 20 countries including USA, China and parts of Europe.